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IOS 11 The App Store in iOS 11 makes it even easier for users to find apps, games, and content. Search results now include developers, in-app purchases, categories, editorial stories, tips and tricks, and collections.
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Apps appear in search results with subtitles and a single rating prominently displayed. Choose accurate keywords Keywords are limited to 100 characters, so it’s important to be concise when describing your app. While spaces should not be used before or after the commas that separate keywords and keyword phrases, you can use spaces to separate words within keyword phrases.
For example: Property,Real Estate,House. Choose keywords based on words you think your audience will use to find an app like yours. Be specific when describing your app’s features and functionality to help the search algorithm surface your app in relevant searches. Consider the trade-off between ranking well for less common terms versus ranking lower for popular terms.
Popular, functional terms such as 'jobs', 'text', or 'social' may drive a lot of traffic, but are highly competitive in the rankings. Less common terms drive lower traffic, but are less competitive. The unauthorized use of trademarked terms, celebrity names, or other protected words and phrases is not allowed and is a common reason for App Store rejection. The use of terms that are not relevant to the app and the use of competing app names are similarly prohibited. Avoid special characters — such as # or @ — unless they are part of your brand identity. Special characters don’t carry extra weight when users search for your app. While you can repeat keywords in your app description, avoid keyword stuffing throughout your metadata.
Also, keep in mind that your on the App Store in iOS 11 doesn't affect your app’s search ranking. Create a compelling app name, subtitle, and description Your app’s name and App Store description play a critical role in how users discover and download your app. The length of your app name can be up to 30 characters on the App Store in iOS 11. Choose a simple, memorable name that is easy to spell and suggests what your app does. Be distinctive — avoid long names full of generic terms or descriptions, or names that are too similar to existing app names. Consider using a subtitle on the App Store in iOS 11, rather than your app name, to explain the value of your app in greater detail. Avoid generic descriptions such as 'world’s best app.'
Instead, highlight your app’s features or use cases that resonate with your audience. Every word counts, so focus your app description on your app’s unique features and functionality. Begin with a concise statement of what the app does, and follow that with an attention-grabbing paragraph that includes a short list of the app’s main features. Assign the right primary category Categories on the App Store help users discover new apps to meet their needs. The primary category you select is particularly important for your app’s discoverability on the App Store. It helps users find your app when browsing the App Store or filtering search results, and it determines whether your app appears in the Apps tab or Games tab on the App Store in iOS 11. Be sure to select the primary category that is most relevant for your app.
Choosing categories that are not relevant to your app is grounds for App Store rejection. Find out more about selecting the most accurate and effective categories for your app in. Foster positive ratings Ratings and reviews influence how your app ranks in search and can encourage users to engage with your app from search results, so focus on providing a great app experience that motivates users to leave positive reviews. Ask users to rate your app on the App Store, but don’t ask for a rating too soon — wait until they have enjoyed a few sessions before prompting them. Ensure that the app is stable before you ask, and choose an appropriate time in the session to make the request.